No Girls Allowed. By Ryan Broderick

Jan 26, 2024

Over the weekend, the always-excellent John Burn-Murdoch, over at The Financial Times, posted an alarming bit of demographic analysis that has now gone very viral. It’s from a column Burn-Murdoch wrote titled, “A New Global Gender Divide Is Emerging,” which shows a tremendous political gap forming between young men and women around the world.

Burn-Murdoch followed up the column with a lengthy thread on X hypothesizing as to what may be causing this gap and thousands of other users have offered up their own diagnoses, as well: Smartphones, video games, economic inequality, lack of education, an over-correction post-#MeToo.

Interestingly enough, though, the bulk of Burn-Murdoch’s reporting focuses on South Korea, the US, Germany, the UK, Spain, Poland, China, and Tunisia. Which, aside from China and Tunisia, were all countries I worked in, covering elections and far-right radicalization, in and around the time period those countries’ respective political gender gaps began widening. I’m not saying I have a tremendously in-depth understanding of, say, Polish toxic masculinity, but I did spend several days there following around white nationalist rappers and Catholic fundamentalist football fans. And, in South Korea, I worked on a project about radical feminists and their activism against the country’s equivalent of 4chan, Ilbe Storehouse.

In fact, between 2015-2019, I visited over 20 countries, essentially asking the same question: Where do bad men here hangout online? Which has given me a near-encyclopedic directory in my head, unfortunately, of international 4chan knock-offs. In Spain, it’s a car forum that doxxes rape victims called ForoCoches. In France, it’s a gaming forum that organized rallies for Marine Le Pen called Jeux Video. In Japan, it’s 2channel. In Brazil, it’s Dogolachan. And most, if not all, of these spaces pre-date any sort of modern social movement like #MeToo — or even the invention of the smartphone.

But the mainstream acceptance of the culture from these sites is new. Though I don’t actually think the mystery of “why now?” is that much of a mystery. While working in Europe, I came to understand that these sites and their culture war campaigns like Gamergate were a sort of emerging form of digital hooliganism. Nothing they were doing was new, but their understanding how to network online was novel. And in places like the UK, it actually became more and more common in the late-2010s to see Pepe the Frog cosplayers marching alongside far-right football clubs. In the US, we don’t have the same sports culture, but the end result has been the same. The nerds and the jocks eventually aligned in the streets. The anime nazis were simply early adopters and the tough guys with guns and zip ties just needed time to adapt to new technology. And, unlike the pre-internet age, unmoderated large social platforms give them an infinitely-scalable recruitment radius. They don’t have to hide in backrooms anymore.

Much of the digital playbook fueling this recruitment for our new(ish) international masculinist movement was created by ISIS, the true early adopters for this sort of thing. Though it took about a decade for the West to really embrace it. But nowadays, it is not uncommon to see trad accounts sharing memes about “motherhood,” that are pretty much identical to the Disney Princess photoshops ISIS brides would post on Tumblr to advertise their new life in Syria. And, even more darkly, just this week, a Trump supporter in Pennsylvania beheaded his father and uploaded it to YouTube, in a video where he ranted about the woke left and President Biden. Online extremism is a flat circle.

The biggest similarity, though, is in what I can cultural encoding. For ISIS, this was about constantly labeling everything that threatened their influence as a symptom of the decadent, secular West.

For our new International League Of Unfuckable Conservative Men, it is, increasingly, about labeling everything that threatens them as feminine and, thus, bad. This is why you only ever see them rant about women journalists — well, usually it’s just The Washington Post’s Taylor Lorenz tbh. This is also why they’re always angry about whatever wild shit random teenage girls are posting TikTok. And this why they invented the concept of “simping,” the minute sites like OnlyFans began giving direct financial power to sex workers. Because they see masculinity as unquestionable strength and anything that threatens that must be eliminated. And this why they’re all losing their minds over Taylor Swift right now.

Taylor Swift, an extremely affluent blonde, blue-eyed white woman who writes country-inflected pop music and is dating a football player headed for the Super Bowl. She should be a resounding victory for these guys. Doesn’t get more American than that. But due to an actually very funny glitch in how they see the world, she’s actually a huge threat.

Pop culture, according to the right wing, should be frivolous. Because before the internet, it was something sold to girls by corporations run by powerful men. Famous pop stars through the ages, like Frank Sinatra, America’s first Justin Bieber, or The Beatles, the One Direction of their time, would be canonized as Great by Serious Men after history had forgotten they rocketed to success as their generation’s Tumblr Sexymen. But from the 2000s onward, thanks to an increasingly powerful digital public square, young women and people of color were able to have more influence in mainstream culture and also accumulate more financial power from it. And after Barack Obama’s 2008 presidential campaign was able to connect this new form of pop influence to both liberal progressive politics and, also, social media, well, conservatives realized they had to catch up and fast. And the fastest way to do that is to try and smash the whole thing by dismissing it as feminine.

Pop music? It’s for girls. Social media? It’s for girls. Democrats? Girls. Taylor Swift? Girls and also a government psyop. But this line of thinking has no limit. It poisons everything. If Swift manages to make it to the Super Bowl, well, that has to become feminine too. And at a certain point, the whole thing falls apart because, honestly, you just sound like an insane loser.